

Isis Kenney
Creative Director & Project Manager
As a Creative Director and Project Manager, I oversee projects from concept to completion. Recently, I assisted Americans for Financial Reform with a website redesign and new strategy for their social media channels.
I developed the RFP, contracted vendors, and tailored an approach to effectively communicate their advocacy issues. I created a more engaging website structure that enhances their mission, as well as their campaign and policy materials. The new website is coming soon, offering a dynamic platform for their important work.
Website Redesign & Strategy
I take pride in elevating brands and managing projects from concept to completion. Recently, I led the redesign of Americans for Financial Reform’s website, collaborating with Do Big Things, LLC. The goal was to create a more user-friendly platform that enhances their mission and improves accessibility to key policy and advocacy materials.
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Design is a powerful tool that shapes perceptions and engagement. A strong visual identity is essential for effective communication, allowing businesses to connect meaningfully with their audience. By streamlining content placement and introducing new features, the redesigned site not only reflects AFR’s core values but also engages visitors with a dynamic experience.
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With a deep understanding of both strategy and design, I work to ensure that every project drives awareness, increases engagement, and elevates the brand’s presence. The new website is coming soon—stay tuned!
Tailored Reinvention



Discovery
For the AFR website redesign, I conducted a thorough discovery process, including stakeholder meetings, surveys, and content assessments. This helped identify user and staff needs, refine key messaging, and ensure the site’s structure aligned with their mission.
Development
Following the discovery phase, I established systems for content mapping and image collection, and managed the feedback and revisions for wireframes and mockups. This approach ensured timely execution of a visually appealing, user-friendly site that communicated the organization’s mission and advocacy efforts.
Completion
In the final phase with our development vendor, I created customized landing pages featuring new graphics and videos, all aligned with the refreshed brand and style guide I developed. To promote the website, I developed an advertising campaign that included graphics, content, and social media ads. I also conducted market research and implemented SEO strategies to ensure the site stands out, ultimately boosting brand visibility and engagement.
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A visually impactful online presence is crucial for elevating both new and established brands. I’m excited for the site to go live, and I’m proud to support the organization’s efforts to educate, advocate, and create lasting impact.
My Project Planning Journey
